Marketing & sales

done ethically is simply
Talking to Humans

Start unraveling the unethical marketing and sales tactics you've been taught in the online coaching industry and go back to the (very human) basics.

Free Mini-Training

Hello, human!
My name is Leslie.

Ever since I was a kid I was obsessed with being nice to people and making things look pretty.

That—uh—enthusiasm presented as major people pleasing and perfectionism tendencies for more than half my life—but hey! I eventually found a place for "nice and pretty" to peacefully coexist in my life: my business.

🤍 I've turned my inner moral code of kindness into a mission to make the online coaching industry a more ethical place...

🪩 And my appreciation for art and beauty is now a passion to help coaches and brands shine through visually stunning design and branding services.

I guess you could say I've entered my ethics + aesthetics era. 🤘🏼

Let’s Be Friends

Join the By Design Newsletter

Subscribe to my bi-weekly newsletter—designed specifically for online coaches, creatives, and brands.

Follow me on the 'gram for more ethics + aesthetics